Growing up in Ningbo, China—a city shaped for centuries by trade, craftsmanship, and global exchange—our founder developed an early appreciation for how objects are made.

Her family’s circumstances were modest, and from a young age she understood the value of discipline, resilience, and quality born from hard work.

That path eventually led her into manufacturing and international trade, where she spent years working closely with artisans, materials, production techniques, and the realities of bringing physical objects into the world.

But business alone was never the destination.

After immigrating to Canada, she built a new chapter in real estate and collecting, while pursuing a lifelong passion for art, design, and cultural travel.

Over the years, she visited museums across Europe, North America, and Asia—not only as a visitor, but as a collector deeply drawn to the emotional power of objects and storytelling.

Again and again, she noticed the same disconnect: too often, museum retail was filled with souvenirs rather than keepsakes—items that captured neither the institution’s cultural significance nor the quality audiences increasingly expect.

Museland was born from a simple belief:

If museums are guardians of culture, the objects they offer should reflect that same integrity.

Museland partners with museums to create beautifully designed, thoughtfully produced merchandise that transforms the museum shop from a souvenir counter into an extension of the institution itself.